(BPT) – Canned baked beans as we know them today have been a staple in the American diet since the late 1800s, and today one in four households enjoys this classic side dish. Launched in 2023, Saucy Spoon baked beans have brought exciting new flavors to this century-old favorite.
Spicing up the market with innovative flavors
Since its launch, Saucy Spoon has skyrocketed from a test-market newcomer to a real contender nationwide. The brand has become the second-largest baked bean brand in most parts of the U.S., capturing the attention of millions with its rapid growth and fun, bold flavors.
“We dedicated a lot of time talking to consumers about what flavors they were looking for in baked beans,” said Jilliann DeLawyer, senior director of marketing at Faribault Foods. “Consumers asked us to innovate with flavors that were interesting but not crazy.”
Applewood Smoked Bacon is the brand’s top-selling item, followed by Jalapeño & Bourbon, Sweet Hickory and Spicy Roasted Chipotle. Consumer response to these new flavors has been impressive. Recent Nielsen data shows that over half of consumers are already repeat buyers, with the majority purchasing 3+ times.
Saucy Spoon isn’t just taking over the market; it’s reviving and growing the once-sleepy bean category. Strong marketing efforts have attracted over half a million new households to the baked bean aisle, where consumers are rediscovering that beans are a delicious and affordable source of protein.
“The feedback from our retail partners has been terrific. They’ve valued the consumer research we invested in developing this brand, and now that Saucy Spoon is on shelves, they’re witnessing an amazing response from consumers,” said Mike McDevitt, director of branded sales at Faribault Foods.
Continuous innovation
Saucy Spoon’s next great offering to hit the market will be a new Korean Style BBQ flavor, featuring the sweet spice of gochujang, an increasingly popular flavor in both the grocery aisles and restaurants across the country. Major industry players like SPAM, Tyson and Trader Joe’s have also rolled out Korean BBQ and gochujang flavored products.
To learn more about this saucy newcomer and explore its variety of delicious flavors, visit SaucySpoon.com.