(BPT) – The incredible journey behind every “overnight success” typically involves years of determination and hard work. And that’s exactly what’s fueled the recent surge of excitement surrounding women’s professional sports in Canada. A powerful combination of relentless dedication from athletes and coaches, unwavering local support, flourishing corporate partnerships and sheer willpower has catapulted women’s sports into the limelight, sending sports aficionados in Toronto into a frenzy of anticipation.
The biggest news setting the sports world ablaze in 2024? The WNBA electrified fans by revealing Toronto as home to the first team outside the United States, slated to hit the court in 2026. Fueled by the “Caitlin Clark effect,” the fever for women’s basketball in Canada and the U.S. has reached unprecedented heights. The Toronto Tempo will compete in the Eastern Conference, playing home games at Coca-Cola Coliseum.
But there’s even more excitement coming: Canada’s inaugural professional women’s soccer league, the Northern Super League, announced six teams are gearing up to kick off this spring. The city of Toronto is eagerly anticipating cheering on AFC Toronto as they take the field at York Lions Stadium.
Why Toronto?
Toronto’s beautifully diverse population, coupled with its dynamic, forward-thinking culture, fosters an environment primed for innovative ventures. With its rich tapestry of cultural heritage and eagerness to embrace change, Toronto is the epitome of a city that encourages bold risks and original ideas.
As the economic heartbeat of Canada, Toronto is the epicenter for the growth and enthusiasm around women’s professional sports. Thanks to instrumental corporate partnerships that jumpstarted this movement, numerous Toronto businesses — including hospitality and tourism — are poised to reap substantial benefits of this skyrocketing interest. Many companies will also be able to maximize a broader fan base for advertising.
“Promoting women’s sports opens up a plethora of advertising opportunities,” said Sarah Stovold, founding board member of WISE Toronto, a not-for-profit and resource for women in the business of sports and events. “With more spectators, including women, tuning in and attending games, you suddenly have access to an entirely new demographic.”
Toronto represents the perfect convergence of time, place and enthusiasm for backing women’s professional teams, presenting an unparalleled chance to celebrate and invest in women’s sports in the heart of the city.
Learn more about exciting events and opportunities in this diverse, energetic city at DestinationToronto.com.